{"title":"New Arrivals","description":"\u003cp\u003eBe the first to discover OUDH LONDON's latest fragrances. Our new arrivals bring fresh oud compositions, new parfum oil blends, and exciting limited editions — updated regularly so there's always something new to explore.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLatest perfumes and parfum oils\u003c\/li\u003e\n\u003cli\u003eNew oud, floral, and woody compositions\u003c\/li\u003e\n\u003cli\u003eLimited editions and seasonal releases\u003c\/li\u003e\n\u003cli\u003eFree UK delivery available\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"atlas","title":"Atlas","description":"\u003cp\u003e\u003cem\u003eWarning: Extremely Potent. A hyper-realistic marine scent that lasts 24+ hours.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eInspired by Megamare by Orto Parisi, Atlas smells like the deep ocean — raw seaweed, sea salt, and mineral depth. This is not a light aquatic; it is a full immersion into the sea. Spray with caution.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Sea Salt, Sea Notes, Lemon\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Davana, Algae (Seaweed)\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Ambergris, Oakmoss, Leather\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Summer heat (spray with caution!)\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e","brand":"OUDH LONDON","offers":[{"title":"Default Title","offer_id":52865794998608,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_e4d10aed-f991-4626-9044-c1f0f80580a2.jpg?v=1774987621"},{"product_id":"dalal","title":"Dalal","description":"\u003cp\u003e\u003cem\u003eA sweet, syrupy blend of caramel and oranges. Cosy, uplifting, and leaning feminine.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eDalal is the ultimate fruity-gourmand comfort scent. Bright citrus opens into a warm caramel and jasmine heart, settling into a creamy sandalwood and vanilla base. It's the olfactory equivalent of a warm hug.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Orange, Mandarin\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Caramel, Jasmine\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Sandalwood, Vanilla\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Casual daytime wear and sweater weather\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e","brand":"OUDH LONDON","offers":[{"title":"Default Title","offer_id":52865797161296,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_d3270488-fa43-40f4-8140-29b977375b96.jpg?v=1774987621"},{"product_id":"dynasty","title":"Dynasty","description":"\u003cp\u003e\u003cem\u003eA regal, woody-spicy fragrance that projects authority. Dense and boldly Arabian.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eDynasty is built for those who command a room. Its opening of cardamom and cinnamon gives way to a rich heart of nutmeg, rose, and saffron before settling into a powerful base of agarwood, leather, and cedarwood. A true powerhouse for cold weather.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Cardamom, Cinnamon\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Nutmeg, Rose, Saffron\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Agarwood (Oud), Leather, Cedarwood\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Statement-making in cold weather\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e","brand":"OUDH LONDON","offers":[{"title":"Default Title","offer_id":52865800601936,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_f6f74153-dd47-402d-bb04-fd33abb7198f.jpg?v=1774987621"},{"product_id":"eternal-vanilla","title":"Eternal Vanilla","description":"\u003cp\u003e\u003cem\u003eThe pure vanilla experience. Sophisticated, woody, and endlessly wearable.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePart of the Pride Collection, Eternal Vanilla is a high-quality vanilla that transcends the typical sweet or food-like interpretation. It opens with plum and blackcurrant, blooms into a heart of rose, jasmine, and vanilla, and settles into a warm base of benzoin, amber, and patchouli. Perfect for layering or wearing alone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Plum, Blackcurrant\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Rose, Jasmine, Vanilla\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Benzoin, Amber, Patchouli\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Layering with other fragrances\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e","brand":"OUDH LONDON","offers":[{"title":"Default Title","offer_id":52866104656208,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_9364b896-36de-42d2-92f4-ba7733f05a55.jpg?v=1774988213"},{"product_id":"riyadh-passion-oudh-parfum-oil","title":"Riyadh Passion Oudh Parfum Oil","description":"\u003cp\u003e\u003cem\u003eA tantalising blend of exotic notes that captivate the senses and transport you to distant lands.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eFrom the moment you apply this luxurious fragrance, you are enveloped in a symphony of scents that evoke opulence and elegance. Vibrant top notes of passionfruit, Turkish rose, and saffron give way to a rich heart of agarwood, patchouli, and benzoin. The base of leather, Akigalawood, amber, labdanum, and vanilla creates a warm, sensual trail that lingers beautifully on the skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Passionfruit, Turkish Rose, Saffron\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Agarwood (Oud), Patchouli, Benzoin\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Leather, Akigalawood, Amber, Labdanum, Vanilla\u003c\/p\u003e\u003cp\u003e⭐⭐⭐⭐⭐  |  Long Lasting  |  Endless Compliments\u003cbr\u003e\u003cstrong\u003eAvailable in:\u003c\/strong\u003e 2.5ml | 15ml | 30ml\u003c\/p\u003e","brand":"OUDH LONDON","offers":[{"title":"2.5ml","offer_id":52870726091088,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true},{"title":"15ml","offer_id":52870726123856,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"30ml","offer_id":52870726156624,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_f7c38c34-e182-4771-b306-036168660cee.png?v=1775060778"},{"product_id":"assaf-arrogate-dangerous","title":"Assaf Arrogate dangerous","description":"\u003csection class=\"sg-atelier-section\"\u003e\n\u003cdiv class=\"sg-atelier-journey\"\u003e\n\u003cdiv class=\"sg-atelier-stage\"\u003e\n\u003cp\u003eDangerous Arrogate 200ml Eau De Parfum By Assaf\u003c\/p\u003e\n\u003cp\u003eDangerous Arrogate is a bold unisex fragrance inspired by the legendary racehorse Arrogate. It opens with vibrant orange, bergamot, pink pepper and peach, representing confidence and fearless beginnings. The heart unfolds into smooth lemon blossom and elegant sandalwood, evoking sophistication and quiet strength. The warm base of amber, vanilla, musk and cedarwood adds depth and allure, leaving an unforgettable signature.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFragrance Notes\u003c\/p\u003e\n\u003cp\u003eTop Notes: Orange, Bergamot, Pink Pepper, Peach\u003c\/p\u003e\n\u003cp\u003eHeart Notes: Lemon Blossom, Sandalwood\u003c\/p\u003e\n\u003cp\u003eBase Notes: Amber, Vanilla, Musk, Cedarwood\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eBold and confident fruity-spicy opening\u003c\/p\u003e\n\u003cp\u003eElegant heart of sandalwood and lemon blossom\u003c\/p\u003e\n\u003cp\u003eWarm and deep ambered base\u003c\/p\u003e\n\u003cp\u003eLong-lasting unisex signature fragrance\u003c\/p\u003e\n\u003cp\u003ePremium 200ml Eau de Parfum presentation\u003c\/p\u003e\n\u003cp\u003eHighlights\u003c\/p\u003e\n\u003cp\u003ePowerful and daring presence\u003c\/p\u003e\n\u003cp\u003eRefined woody elegance\u003c\/p\u003e\n\u003cp\u003eWarm, amber-infused trail\u003c\/p\u003e\n\u003cp\u003eIdeal for confident wearers\u003c\/p\u003e\n\u003cp\u003eLarge 200ml bottle for signature use\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sg-atelier-section\"\u003e\n\u003cdiv class=\"sg-atelier-notes\"\u003e\n\u003cdiv class=\"sg-atelier-profile\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"OUDH LONDON","offers":[{"title":"Default Title","offer_id":53020077556048,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_5b169854-a5db-48f8-b093-cf9ed8c0c457.jpg?v=1779120966"},{"product_id":"blue-laverne-elixir","title":"Blue Laverne Elixir","description":"\u003cp\u003eBlue Laverne Elixir 100ml Eau de Parfum by Laverne\u003c\/p\u003e\n\u003cp\u003eBlue Laverne Elixir is a fragrance masterpiece—deep, powerful, and crafted for those who live by their own rules. It blends the freedom of blue skies with the richness of untouched nature to create a scent that redefines magnificence.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFragrance Notes\u003c\/p\u003e\n\u003cp\u003eTop Notes: Bergamot, Spices, Mandarin\u003c\/p\u003e\n\u003cp\u003eHeart Notes: Leather, Cinnamon, Saffron\u003c\/p\u003e\n\u003cp\u003eBase Notes: Wood, Amber, Musk\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eBold and confident aromatic profile\u003c\/p\u003e\n\u003cp\u003eLuxurious leather and saffron heart\u003c\/p\u003e\n\u003cp\u003eWarm woody-amber finish\u003c\/p\u003e\n\u003cp\u003eIdeal for evening or signature wear\u003c\/p\u003e\n\u003cp\u003eLong-lasting 100ml Eau de Parfum\u003c\/p\u003e\n\u003cp\u003eHighlights\u003c\/p\u003e\n\u003cp\u003eSpicy citrus opening\u003c\/p\u003e\n\u003cp\u003eRich, warm leather notes\u003c\/p\u003e\n\u003cp\u003eDeep amber and musk base\u003c\/p\u003e\n\u003cp\u003ePerfect for confident personalities\u003c\/p\u003e\n\u003cp\u003eStrong projection and longevity\u003c\/p\u003e","brand":"OUDH LONDON","offers":[{"title":"Default Title","offer_id":53020452913488,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_cac1f605-5485-4da3-8e36-d0fd5efafde7.jpg?v=1779124522"},{"product_id":"atlantis-laverne","title":"Atlantis Laverne","description":"\u003cp\u003eAtlantis Homme 100ml Eau de Parfum by Laverne\u003c\/p\u003e\n\u003cp\u003eFrom the lightness of water to the mysterious wildness of the sea, Atlantis Homme emerges with the name of the legendary city shining beneath the ocean.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEncased in a wavy blue bottle that reflects the color of a new dawn, this fragrance brings innovative aromatic notes with a summer-ready formula that speaks volumes in just one spray.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOne spritz transports you through time—revealing something new about the world, and something unique about your personality. Atlantis is a fragrance that quiets everything around it… so its own fragrant voice can rise.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFragrance Notes\u003c\/p\u003e\n\u003cp\u003eTop Notes: Bergamot, Grapefruit, Pink Pepper\u003c\/p\u003e\n\u003cp\u003eHeart Notes: Blackberry, Green Tea\u003c\/p\u003e\n\u003cp\u003eBase Notes: White Musk, Ambroxan\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eFresh and modern aquatic scent\u003c\/p\u003e\n\u003cp\u003eZesty citrus and pink pepper opening\u003c\/p\u003e\n\u003cp\u003eRefreshing blackberry and green tea heart\u003c\/p\u003e\n\u003cp\u003eClean musk and ambroxan base\u003c\/p\u003e\n\u003cp\u003ePerfect for summer and daily wear\u003c\/p\u003e","brand":"OUDH LONDON","offers":[{"title":"Default Title","offer_id":53020488335696,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6737\/0064\/files\/rn-image_picker_lib_temp_3b68a8ce-ee40-4d67-828a-da87d27ba6d2.jpg?v=1779124698"}],"url":"https:\/\/oudhlondon.co.uk\/collections\/new-arrivals.oembed","provider":"OUDH LONDON","version":"1.0","type":"link"}